Paulette Wilson Portfolio

Digital Marketing Professional


Welcome to my portfolio! My name is Paulette Wilson.  I am a digital marketing professional experienced in content marketing and social media account management.

Fresh out of college, I worked for a start-up e-commerce company, ENVI Shoes. I was in charge of creating a brand from the ground up. As their blogger, I was able to create an editorial calendar for their social media platforms, created a marketing plan including a blogger outreach program and created ads.

At Sinclair Broadcast Group, I held the position of Web Content Specialist. In that position, I was a jack-of-all-trades specializing in web management, web design, social media, email-marketing and other aspects of digital marketing for over 100 news/entertainment station websites.

In 2015, I transitioned into the social media department as a Social Media Community Coordinator. I was in charge of content creation, content strategy, monitoring online presence and reporting analytics for 16 news stations’ social media platforms including Facebook, Twitter, Instagram, Youtube and Pinterest. In 2016, I officially became a blogger for Sinclair’s agency’s company blog sharing my expert advice in social media, digital marketing and more. For seven years, I have managed, marketed and compose blog posts for my personal blog, Ms. Charm’s Chic. In 2017,  I was the Digital Media Specialist at University of Baltimore in charge of composing a marketing plan to boost engagement on their social media platforms and increase enrollment in their programs.

I have a strong interest in social media, content marketing, project management, writing and digital marketing. I am always seeking an opportunity to learn more about these topics in order to start the next phrase of my career.