Sinclair Broadcast Group: Social Media Account Management

As a social media coordinator at Sinclair Broadcast Group, I created brand identities through proven and innovative social media strategies designed to incorporate company values. I managed 16 clients.

cnycentralinstagram

TOP THREE CLIENTS AT SINCLAIR 

In July 2016, I earned a new news station client. WSBT became #1 in their market from July 2016 to January 2017.

See data below:

wsbt

WSBT
https://www.facebook.com/WSBTNews
https://twitter.com/WSBT
https://www.instagram.com/wsbt/
https://www.youtube.com/user/wsbttv

Twitter Moments Campaign for Election Day 2016

 

WSTM
https://www.facebook.com/cnycentral
https://twitter.com/cnycentral
https://www.instagram.com/cnycentral/
https://www.youtube.com/user/CNYCentralNews

Maddox Story Campaign leads to reaching 100K fans on Facebook

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Facebook

Hits 100k fans on FB. Added over 2,000 in one day.

The top five Facebook videos had a total of 1,231,400 views. Michael Benny’s video informing viewers Maddox’s body had the most views at 597.5k views and 1.5 million in reach. 48% of people who watched it, watched the entire video. Also, over 10k shares. (https://www.facebook.com/cnycentral/videos/10153401570570382/)

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Twitter

Tweet impressions went up 78.7%. Profile visits up 252.4%

Added 1,937 new followers.

The top tweet had 50k impressions and 239 retweets.

 

Website traffic 

Desktop views: 4,117,759

App views: 2,573,647

Total: 6,691,406

 

WPBN
https://www.facebook.com/UpNorthLive
https://twitter.com/upnorthlive
https://instagram.com/upnorthlive/
https://www.youtube.com/user/UpNorthLive

Social Media Videos (ads and organic posts) 

 

Screen Shot 2018-04-15 at 4.55.32 PM.png

OTHER CLIENTS AT SINCLAIR: 

KFOX
https://www.facebook.com/KFOXTV
https://twitter.com/kfox14

WKEF/WRGT
https://www.facebook.com/ABC22Dayton
https://www.facebook.com/FOX45Dayton
https://twitter.com/abc22fox45

KTVL
https://www.facebook.com/pages/KTVL-CBS-10-News-Medford/180780400322
https://twitter.com/ktvl
https://www.youtube.com/user/news10ktvl1

KRCG
https://www.facebook.com/krcgtv
https://twitter.com/krcg13
https://www.youtube.com/user/KRCGNewsroom

WTOV
https://www.facebook.com/WTOV9/
https://twitter.com/WTOV9
https://www.youtube.com/user/WTOVNews

KBOI
https://www.facebook.com/kboi2
https://twitter.com/kboitv

WICS
https://www.facebook.com/WICSABC20
https://twitter.com/wics_abc20

WSET
https://www.facebook.com/ABC13News
https://twitter.com/abc13news

WNWO
https://www.facebook.com/nbc24wnwo/
https://twitter.com/NBC24WNWO

KHQA
https://www.facebook.com/khqa7news/
https://twitter.com/KHQA

WEYI
https://www.facebook.com/NBC25/

KLEW
https://www.facebook.com/KLEWNews

KTVO
• https://www.facebook.com/ktvotv/

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