Introducing forward-thinking marketing strategies to expand brand recognition and to elevate brand image.
As a blogger at ENVI Shoes in 2011, I created “ENVI Blogger” influencer program by giving fashion bloggers the opportunity towrite a guest blog post on the official ENVI Shoes brand blog. I designed an ENVI Shoes badge for fashion bloggers a part of the program in order to add it to their blog. This outreach strategy helped to improve search performance and increase website traffic to the e-commerce retail site.
Examples from Affilate Program: http://www.envishoes.com/blog/?p=18855#.URk6TyqF8r4 , http://www.envishoes.com/blog/?p=18854#.URk6iSqF8r4
ENVI Shoes Company Blog (2010-2011): http://www.envishoes.com/blog/?tag=envi-shoes
ENVI Shoes Twitter (2010-2011): https://twitter.com/envishoes
ENVI Shoes Facebook (2010-2011): https://www.facebook.com/envishoes/
Other Marketing Campaigns: