As a social media coordinator at Sinclair Broadcast Group, I created brand identities through proven and innovative social media strategies designed to incorporate company values. I managed 16 clients.
Top Three Clients at Sinclair
In July 2016, I earned a new news station client. WSBT became #1 in their market from July 2016 to January 2017.
See data below:
Twitter Moments Campaign for Election Day 2016
Maddox Story Campaign leads to reaching 100K fans on Facebook
Hits 100k fans on FB. Added over 2,000 in one day.
The top five Facebook videos had a total of 1,231,400 views. Michael Benny’s video informing viewers Maddox’s body had the most views at 597.5k views and 1.5 million in reach. 48% of people watched the entire video. Also, over 10k shares. (https://www.facebook.com/cnycentral/videos/10153401570570382/)
Tweet impressions went up 78.7%. Profile visits up 252.4%
Added 1,937 new followers.
The top tweet had 50k impressions and 239 retweets.
Desktop views: 4,117,759
App views: 2,573,647
Social Media Videos (ads and organic posts)
OTHER CLIENTS AT SINCLAIR: