About

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My name is Paulette Wilson. I am a digital marketing professional experienced in content marketing, account management, blogging, and social media.

2013: Joined Sinclair Broadcast Group as a Web Content Specialist. I specialized in web management, web design, social media, and email marketing for over 100 news station websites.

2015: Promoted to Social Media Coordinator at Sinclair Broadcast Group. Worked on content creation, content strategy, monitoring online presence and reporting analytics for 16 clients.

2016: Became a lead blogger for Sinclair Broadcast Group’s agency company blog.

2010 to 2017: Managed my personal blog, Ms. Charm’s Chic: https://mscharmschic.wordpress.com

2017:  Joined University of Baltimore as a Digital Media Specialist.  Composed a marketing plan to boost engagement on their social media platforms and to increase enrollment in their academic programs. I created an influencer program using Snapchat.

2018: Joined Kennedy Krieger Institute as a Social Media Specialist. Created a strategic plan combining public relations and social media efforts using new social media marketing strategies and monitoring success through media analytics as well as KPIs.

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