My name is Paulette Wilson. I am a digital marketing professional experienced in content marketing, account management, blogging, and social media.
2013: Joined Sinclair Broadcast Group as a Web Content Specialist. I specialized in web management, web design, social media, and email marketing for over 100 news station websites.
2015: Promoted to Social Media Coordinator at Sinclair Broadcast Group. Worked on content creation, content strategy, monitoring online presence and reporting analytics for 16 clients.
2016: Became a lead blogger for Sinclair Broadcast Group’s agency company blog.
2010 to 2017: Managed my personal blog, Ms. Charm’s Chic: https://mscharmschic.wordpress.com
2017: Joined University of Baltimore as a Digital Media Specialist. Composed a marketing plan to boost engagement on their social media platforms and to increase enrollment in their academic programs. I created an influencer program using Snapchat.
2018: Joined Kennedy Krieger Institute as a Social Media Specialist. Created a strategic plan combining public relations and social media efforts using new social media marketing strategies and monitoring success through media analytics as well as KPIs.