University of Baltimore: Welcome Week Campaign​

Brief: UB’s student service department wanted to increase student engagement on social media during its annual welcome week. Idea: Provided social media coverage of all welcome week events from orientation to the official welcome week. Created a welcome week contest to increase engagement on Instagram. Social Media Plan  Promoted welcome week events on Facebook, Twitter, and … More University of Baltimore: Welcome Week Campaign​

University of Baltimore: #Bowonpoe Campaign

Brief: The University of Baltimore’s Foundation Board wanted a Giving Tuesday social media campaign created to increase donation of gifts. Idea: Donors had the colorful challenge of donating to one of the five UB divisions –the Yale Gordon College of Arts and Sciences, the  College of Public Affairs, the  Merrick School of Business, the School of Law —and  Langsdale Library –and a member of … More University of Baltimore: #Bowonpoe Campaign

University of Baltimore: Gamescape Event Coverage

Brief: Baltimore Office of Promotion wanted to cross-promote coverage of Gamescape on their platforms. Idea: Provided social media coverage each day of the event. Showcased Gamescape event coverage on Facebook (Facebook Live), Twitter, and Instagram (Instagram Stories).     Results: 101.8 percent increase in impressions 226.3  percent increase in engagements             … More University of Baltimore: Gamescape Event Coverage

Sinclair Broadcast Group: Agency Blog

Can Customers Find You?  http://compulse.staging.wpengine.com/can-customers-find/ Geofencing http://compulse.staging.wpengine.com/dos-donts-geofencing-joe-mann/ Digital Marketing for Memorial Day  http://compulse.staging.wpengine.com/digital-marketing-right-way-memorial-day/ Best Practices for Twitter  http://compulse.staging.wpengine.com/best-practices-twitter/ Best of 2015: Cyber Spa  http://compulse.staging.wpengine.com/best-2015-cyber-spa-freshstart/ Digital Marketing for 4th of July  http://compulse.staging.wpengine.com/digital-marketing-right-way-4th-july/ Best of 2015: Burlington RV http://compulse.staging.wpengine.com/best-2015-burlington-rv/ Best Practices for Facebook  http://compulse.staging.wpengine.com/best-practices-facebook/

Sinclair Broadcast Group: Social Media Account Management

As a social media coordinator at Sinclair Broadcast Group, I created brand identities through proven and innovative social media strategies designed to incorporate company values. I managed 16 clients. Top Three Clients at Sinclair  In July 2016, I earned a new news station client. WSBT became #1 in their market from July 2016 to January … More Sinclair Broadcast Group: Social Media Account Management

Freelance Work

Pinkwell Blog –https://www.thepinkwell.com/blogs/news https://www.thepinkwell.com/blogs/news/keeping-it-kimono-cool https://www.thepinkwell.com/blogs/news/all-white-outfit-rules-to-chic-perfection https://www.thepinkwell.com/blogs/news/know-your-stripes https://www.thepinkwell.com/blogs/news/118192773-accessorize-the-bohemian-way https://www.thepinkwell.com/blogs/news/117216645-5-ways-to-take-denim-to-the-next-level https://www.thepinkwell.com/blogs/news/116984581-the-secret-to-transitioning-the-maxi-dress CBS Baltimore – http://baltimore.cbslocal.com/top-lists/ask-an-expert-hottest-trends-in-baltimore-this-spring/ Clutch Magazine – http://www.clutchmagonline.com/?s=paulette+wilson

Personal Blog: Ms. Charm’s Chic

I created the Ms. Charm’s Chic blog on February 8, 2010. For seven years, the blog was a platform for local Baltimore business owners, specifically in fashion and beauty, to share their stories. Also, I encouraged people to shop local and support small businesses. The Ms. Charm’s Chic blog achievements included: Paulette held the position of Social … More Personal Blog: Ms. Charm’s Chic