Protected: Kennedy Krieger Institute: Festival of Trees Organic and Paid Campaign 2018

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University of Baltimore: Snapchat Internship Program

I created an influencer program that gave students the opportunity to contribute content to social media campaigns. Introducing this forward-thinking marketing strategy helped to elevate the university’s brand image, increased followers by 85 percent and increased social media engagement by 68.6 percent. SOCIAL MEDIA AMBASSADOR OUTLINE 8 hours a week (covering 3-4 events a week … More University of Baltimore: Snapchat Internship Program

University of Baltimore: #Bowonpoe Campaign

Brief: The University of Baltimore’s Foundation Board wanted a Giving Tuesday social media campaign created to increase donation of gifts. Idea: Donors had the colorful challenge of donating to one of the five UB divisions –the Yale Gordon College of Arts and Sciences, the  College of Public Affairs, the  Merrick School of Business, the School of Law —and  Langsdale Library –and a member of … More University of Baltimore: #Bowonpoe Campaign

Sinclair Broadcast Group: Agency Blog

Can Customers Find You? Geofencing Digital Marketing for Memorial Day Best Practices for Twitter Best of 2015: Cyber Spa Digital Marketing for 4th of July Best of 2015: Burlington RV Best Practices for Facebook

Sinclair Broadcast Group: Social Media Account Management

As a social media coordinator at Sinclair Broadcast Group, I created brand identities through proven and innovative social media strategies designed to incorporate company values. I managed 16 clients. Top Three Clients at Sinclair  In July 2016, I earned a new news station client. WSBT became #1 in their market from July 2016 to January … More Sinclair Broadcast Group: Social Media Account Management

Personal Blog: Ms. Charm’s Chic

I created the Ms. Charm’s Chic blog on February 8, 2010. For seven years, the blog was a platform for local Baltimore business owners, specifically in fashion and beauty, to share their stories. Also, I encouraged people to shop local and support small businesses. The Ms. Charm’s Chic blog achievements included: Paulette held the position of Social … More Personal Blog: Ms. Charm’s Chic